Floristry is about designing, creating, retailing and delivering imaginative floral displays. But it is also about the wholesale buying of flowers, sundries and associated products.
The industry is generally made up of small business but many of these are linked together by organisations such as Interflora, Teleflorist or Flowergram. Read more...
The Floristry Industry
About design, wholesale, retail and more.
The Floristry Industry
About design, wholesale, retail and more.
The Floristry Industry
About design, wholesale, retail and more.
More Than Creativity
Typical tasks include:
- Floral design and creation (including shop and window dressing)
- Customer care and retail
- Sourcing suppliers and products
- Understanding floral seasons
- Developing new and reacting to current floral trends
- Business, leadership and employment management
- Marketing
- IT
Did you know?
- There are approximately 8,400 businesses in the floristry industry within the UK
- 94% of businesses employ less than 10 people
- The industry employs around 17,000 people
- 23% of florists are under 25 years of age
- Men make up 9% of employment