Case studies

By offering advice, business development and addressing skills issues, Lantra has helped many farmers and farm-workers to develop their skills and improve their businesses.

Our business champions have interesting tales to tell about how development and, in some cases, diversification has changed their lives for the better.

Have you developed your skills, and how has this helped your business? Tell us your story.

Bob Fiddaman OBE

Hertfordshire farmer Bob Fiddaman is hugely commited to the industry and has spent most of his working life on activities which have carved into the history of modern British agriculture. From being proactively involved with trial sites for commercial farm testing, and leading the team representing employers at the National Agricultural Wages Board, to becoming president of the European Agriculture Social Dialogue committee representing the NFU. Now, as Chairman of the Diploma in Environmental and Land-based Studies, Bob is leading the development of a qualification which will introduce farming and other land-based industries to a new generation.

Ian McCall

Ian McCall manages a 300 acre arable farm in Wootton Wawen, Warwickshire. Over the last few years Ian has diversified and is now looking at new methods of farming and alternative enterprises to maximise the potential assets the farm has to offer. This currently includes refurbishing a range of old red brick farm buildings.

Will Chase

When Herefordshire farmer, Will Chase bought a second-hand fryer six years ago from his local chip shop, no one would have envisaged the highly profitable business he runs today. Now Will's posh crisps are sold in Harvey Nicks, Harrods and Waitrose.

Article kindly supplied by the Edge magazine which is published by the Institute of Leadership & Management,