The campaign launched in the shadows of the Houses of Parliament was followed by visits to Leeds, Birmingham and Manchester. The three-fold purpose of the events being: To create publicity and greater awareness of the wide range of career opportunities in the sector; to lobby government for funding and schemes designed to meet the needs of our businesses; and to raise awareness of Lantra’s work.
Among the 30 MPs and Members of the House of Lords to visit Lantra’s London event was Minister for Skills David Lammy MP who delivered a speech supporting Lantra’s work. Industry representatives, colleges, training providers, trade associations and unions were also in attendance at the campaign events and we have been delighted by the positive feedback.
Early risers may have caught Gordon McGlone’s interview with Sarah Montague, just before the 7am Today programme on Radio 4 on the first morning of the campaign. This proved to be just the start of some exceedingly good coverage highlighting some of the issues facing our industries and promotional pieces; the result has been an increased volume of enquiries, with a good number considering what the environmental and land-base industries might have to offer them as a career choice.
Take at look at some footage filmed at our Birmingham event www.lantra.co.uk/skillsforournation/birmingham/
