Lantra has been delighted with the support from apprentices, employers, colleges and training providers to help promote apprenticeships in environmental and land-based industries during a recent marketing campaign.
Lantra was successful in securing funding from the Learning and Skills Council during the inaugural Apprenticeship Week in England (25-29 February).
The integrated campaign included production and promotion of case studies, advertising in selected press, promotion at the One Life Event (Olympia, London) and a media call close to the 2012 Olympic site.