Wednesday 03 December 2008
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Apprenticeship marketing campaign

Lantra has been delighted with the support from apprentices, employers, colleges and training providers to help promote apprenticeships in environmental and land-based industries during a recent marketing campaign.

 

Lantra was successful in securing funding from the Learning and Skills Council during the inaugural Apprenticeship Week in England (25-29 February). 

 

The integrated campaign included production and promotion of case studies, advertising in selected press, promotion at the One Life Event (Olympia, London) and a media call close to the 2012 Olympic site.

Farriers Three female farrier apprentices receiving their certificates at the Worshipful Company of Farriers award ceremony

The week coincided with the Worshipful Company of Farriers awards ceremony celebrating the success of recent farriery apprentices. Case studies on the only three female farriery apprentices to receive certificates were produced and are gaining media interest including a feature in the Aberdeen Press and Journal, Peterborough Evening Telegraph and South Devon’s Herald Express.