Terrafirma Training launch Selwyn Kendrick Memorial 4x4 Challenge in support of Look Good Feel Better cancer charity
lady looking into mirror

Published on

June 11 2021

Look Good Feel Better is an international cancer support charity that provides practical support for women who are struggling with the side effects of cancer treatment. Recognising the valuable services offered by this charity, Terrafirma Training is keen to support the dedication of the staff and volunteers who support these ladies, by raising funds to ensure this valuable work continues to be available to those who need it.

Terrafirma Training is delighted to announce the inception of the ‘Selwyn Kendrick Memorial 4x4 Challenge’, in memory of a true legend in the 4x4 world, who sadly passed away in 2019. The official launch of the Challenge will take place on 16 June 2021 in Co Kildare, where a number of ladies associated with the charity will take part in a Lantra accredited 4x4 driving course organised by Terrafirma Training. 

The ‘Selwyn Kendrick Memorial 4x4 Challenge’ will be a week-end event, which will be held from 6 - 8 May 2022 in the Kerry region, all proceeds from the event will be used to support the work of the Irish cancer charity Look Good Feel Better.

Look Good Feel Better is a global charity in 26 countries around the world, it has put smiles on the faces of over 10,000 Irish women receiving cancer treatment. The physical impacts of cancer treatment can have a serious effect on self-esteem and self-confidence at a time when a positive attitude is paramount.

lady applying make up to another lady

Look Good Feel Better Ireland has a dedicated team of over 175 volunteer makeup artists who offers free consultations and workshops to these amazing ladies going through devastating treatment, and by using the power of skincare and makeup, lifts their spirits both physically and mentally because one of the prettiest things anyone can wear is a smile.

Kevin Jones, Director of Terrafirma Training said: “We are delighted to be in a position to honour our friend Selwyn and support this great charity. The event will be 4x4 based but not vehicle damaging in any way. It will include navigation, driving, first aid and teamwork skills to take on the many challenges set by the organising team. This is a team-building event which will reward all our frontline staff and key workers; full-time and volunteers alike.”

Article by Paula Smyth Head of Business Development - All Ireland