Wales’ ornamental growers facing significant challenges as 74% report decreased demand…
garden supplies

Published on

May 7 2020

Throwback to April/May 2019, where many of us where heading to the local garden centres to stock up on garden supplies, making spring the busiest times for garden centres. Fast forward to today, and with lockdown restrictions still in place, for now, many garden centres remain closed.

The restrictions on trading non-essential products fell at the worst possible time for ornamental horticulture, coinciding with the period when these businesses usually expect to make most of their annual sales.

And it’s not just garden centre closures having an impact on the industry. As weddings and social gatherings remain on hold for the foreseeable future, cut flower growers and others focused on the floristry trade are even more likely to have suffered loss of sales.

One grower commented ‘We have zero sales; florists do not want cut roses as people cannot have their weddings or events’.

So, what does this mean for the Welsh businesses growing plants and flowers? Sarah Gould from Tyfu Cymru, which supports commercial growers in Wales says, loss of income and cash flow problems present significant challenges for these businesses.

A recent survey asked growers if they are maintaining typical levels of sales for the time of year: 80% said they are not.

In an industry contributing £1.4 billion to the UK economy each year and employing more than 15,000 people directly and almost 30,000 indirectly1, being unable to sell threatens the longer-term viability of these businesses.

The survey of ornamental growers in Wales, conducted by Tyfu Cymru and Cardiff University, found that, how severely businesses are affected depends heavily on their typical market routes, with those already having online processing and delivery in place better able to maintain and increase sales. In contrast, wholesale nurseries and those supplying their own outlets which have been closed have lost all sales unless they have been able to adapt.

Several respondents reported that after the initial closure of sales routes they had managed to adapt, either handling direct sales or adjusting production to match demand. Such adaptations are creating additional work and are labour intensive. Similarly, those with established online delivery services are experiencing such high demand that they face significant workload pressures, leading to stress.

When asked about how they are planning to change production or operations in response to the crisis, the most common response was planning to reduce levels of plant or flower production.

For nurseries reducing production rates this will result in challenges of plant shortages next year.

Growers have spent many months planning stock levels and nurturing their produce for their peak season, and no one could have anticipated what lay ahead. All of this stock is perishable, so they can’t just pick up where they left off. Where products are going unsold, at least half of respondents are disposing of them as waste (53%), with the remainder being stored or donated.

The HTA suggests that the total value of lost plant sales in the UK will be £687 million by the end of June.

Plant nurseries indicated that they were anticipating trade resuming, with the expectation that garden centres might reopen shortly. They are therefore preparing for dramatic increases in demand. However, respondents highlighted that the uncertainty makes business planning challenging, with lack of clarity about how to manage plants in preparation for future sales.

Sarah Gould of Tyfu Cymru said: “As the rules change, businesses would appreciate greater clarity about how they apply to plants and flowers, and a more consistent application of the rules across this sector’s markets to ensure that smaller, specialist outlets selling plant materials are not disadvantaged.

Communicating the nature of new rules and requirements will be vital to ensuring businesses can begin to trade again safely, and to secure customer confidence.”