For the last 16 years Sarah has worked for Jaguar Land Rover. Starting out as an Off Road and Lantra ATV Instructor at Land Rover Experience Eastnor, Sarah worked on the press launches for Discovery 3 and Range Rover Sport as well as being a Media Support Driver on the Land Rover G4 Challenge.
Sarah has been a Lantra Instructor for the past 11 years and more recently a Technical Verifier for Lantra 4x4 Instructors.
A large part of Sarah’s role became the training and development of Land Rover Experience Lead Instructors, travelling globally to 56 Experience Operations ensuring Instructor standards are met as well as the standards of business operation. During this time Sarah was also instrumental in gaining business for the UK Experience Centres supporting the delivery of Lantra 4x4 courses to the Environment Agency and the management of the contract.
Sarah was promoted to Training Manager in 2012 and along with assuming responsibility for Jaguar Experience Instructors, she implemented a wholesale change in the way Instructors are recruited, trained and assessed by introducing a core competency framework along with developing a curriculum to support the framework.