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About
Our course will help you to understand marketing, meet your customers' needs and make your business much more effective and profitable.
The finer details
This is a one-day training course which will look at the basic marketing skills and help you plan your campaign.
You'll receive a certificate when the training is completed.
You'll look at these key areas:
- What is marketing?
- Discovering the needs of the customer
- SWOT analysis
- Setting objectives
- Exploiting opportunities: organising your responses
- Product/Service
- Place
- Price
- Promotion
- People
- Physical evidence
- Processes
- Budgeting for marketing
- Has it worked?
Course description:
Who should attend?
This course is for you if you want to market your business effectively and achieve success. It's also useful if you are considering a new business area.
What will be covered?
By the end of the course you'll be able to:
- Know what marketing is and how it can help develop your business
- Know the vital questions to ask, and gain answers to, before embarking on a new business venture
- Understand all the elements for the marketing mix
- Understand the areas you have to budget for
- Know how to measure its effectiveness.
Other areas of interest
- Planning Your Business for the Future
- Business Planning and Development
- Project Management.
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